Snack industry with new taste and colour

The Felföldi’s team wel­comed the vis­i­tors enthu­si­as­ti­cal­ly at the world’s biggest can­dy expo, the ISM in Cologne, Ger­many. They’re espe­cial­ly excit­ed about their new and improved Let’s Cheese!, the all-nat­ur­al healthy snack prod­uct aimed at the cru­cial and increas­ing­ly health-con­scious 18–30 age range.

“The first day of ISM has been fan­tas­tic – we are delight­ed to be back again! We love the atmos­phere of the ISM expo here in Cologne and we’ve already met lots of friends and poten­tial busi­ness part­ners – we absolute­ly encour­age you to vis­it if you would like to taste some­thing new and excit­ing and dis­cov­er the lat­est inno­va­tions in the can­dy and snack industry.”

Andrea Szabo, Export direc­tor at Felföldi

Fol­low­ing glob­al suc­cess­es with can­dy-filled straws and art­ful­ly-pre­sent­ed cake-mix­es, Felföldi’s is now offer­ing a high-qual­i­ty dry cheese snack “Let’s Cheese!” that promis­es great taste, no added ingre­di­ents and a casu­al style aimed at young adults. It’s just one of a range of prod­ucts that com­bine the best of tra­di­tion, fun and inno­va­tion, to stand out in an increas­ing­ly com­pet­i­tive market.

Com­pa­ny founder Joseph Felföl­di hand­ed over par­tial con­trol of his com­pa­ny to his son recent­ly after a peri­od of record growth. Over the next year, the com­pa­ny will be lay­ing out its strat­e­gy to deal with new chal­lenges includ­ing Brex­it, sus­tain­abil­i­ty and pub­lic health. Mr Felföl­di knows from long expe­ri­ence that the rules of the game are always chang­ing and is look­ing for­ward to an excit­ing year ahead.