Renewed Internet presence

With the devel­op­ment of a new logo and claim, airinotec has giv­en its brand a new coat of paint. The aim was to refresh and mod­ern­ize the brand image. In the future, the brand will focus on themes such as indi­vid­u­al­i­ty, inter­na­tion­al­i­ty, inno­va­tion and sustainability.

The inter­na­tion­al­ly active sys­tems provider is unveil­ing a new logo and a new claim at the end of the year. In addi­tion to the airinotec let­ter­ing, the revised logo includes sev­er­al plus signs. These stand for indi­vid­u­al­i­ty and inno­v­a­tive spir­it as well as for the added val­ue that the cus­tomer receives when work­ing with the company.

Dur­ing the design process, care was tak­en to ensure that the ref­er­ence to the pre­vi­ous logo was not lost. Over­all, the logo has a more tech­ni­cal and lin­ear feel and thus estab­lish­es a direct link to the indus­try seg­ments in which airinotec oper­ates. These include air con­di­tion­ing and process air tech­nol­o­gy for the food, paper and pulp indus­tries, as well as numer­ous oth­er sec­tors. Anal­o­gous to the logo, the new­ly devel­oped claim “Cre­at­ing Air Solu­tions” brings the com­pa­ny’s inno­v­a­tive spir­it to the fore.

The web­site has also been giv­en a refresh. It was com­plete­ly redesigned and adapt­ed to cur­rent dig­i­tal stan­dards. In addi­tion to the use of a future-ori­ent­ed and flex­i­ble sys­tem, the opti­miza­tion of the web­site for all end devices was also con­sid­ered. The web­site now appears in a new design, presents airinotec’s solu­tions and prod­ucts and includes a new career section.

In addi­tion, the con­tact options have been opti­mized and a seg­ment for project reports has been cre­at­ed to high­light the exist­ing exper­tise. Thus, the pri­ma­ry goals of the relaunch — to cre­ate a clear user guid­ance and to place the exist­ing infor­ma­tion about the com­pa­ny and its projects in a struc­tured and under­stand­able way — have been ful­ly implemented.