Raising awareness to Increase recycling

SIG has teamed up with soft drink pro­duc­er Sociedad Coop­er­a­ti­va Tra­ba­jadores de Pas­cual (SCTP) and fun park oper­a­tor Ven­tu­ra Enter­tain­ment to raise aware­ness of the impor­tance of recy­cling through spe­cial col­lec­tion bins made from recy­cled car­ton packs at La Feria de Cha­pul­te­pec amuse­ment park in Mexico.

“We’re ded­i­cat­ed to pro­duc­ing nat­ur­al, healthy and nutri­tious bev­er­ages and we want to con­tribute to the over­all well­be­ing of the world. SIG shares our com­mit­ment to pro­tect­ing the envi­ron­ment and now we’re work­ing togeth­er to go a step fur­ther for the plan­et by encour­ag­ing con­sumers to recy­cle their car­tons so the mate­ri­als can be reused.”

Sal­vador Tor­res Cis­neros, Pres­i­dent of the Admin­is­tra­tion Board at SCTP

Brand power to raise awareness

SIG’s asep­tic bev­er­age car­tons are 100% recy­clable, but the rate of packs recy­cled remains low in Mex­i­co due to low aware­ness of the val­ue of recy­cling and a lack of suit­able waste col­lec­tion systems.

The new Coopera Recy­cling Cam­paign from SIG, SCTP and Ven­tu­ra Enter­tain­ment aims to use the pow­er of pop­u­lar brands to raise aware­ness of the val­ue of recy­cling among con­sumers of all ages. SCTP is one of Mexico’s largest soft drinks pro­duc­ers and the name behind Boing! fruit drinks. Ven­tu­ra Enter­tain­ment is one of the country’s biggest attrac­tions oper­a­tors and its La Feria de Cha­pul­te­pec fun park attracts over 1.5 mil­lion vis­i­tors a year.

In the first phase of the cam­paign, SIG will pro­vide 15 recy­cling con­tain­ers to be placed around the park. Each is made out of a mix of poly­mer and alu­mini­um that comes from around 7,000 recy­cled car­ton packs, pro­vid­ing a tan­gi­ble exam­ple of recy­cling in action. Accom­pa­ny­ing signs pro­mote recy­cling and Ven­tu­ra Enter­tain­ment will offer dis­counts on tick­et prices for amuse­ment activ­i­ties for vis­i­tors who use the recy­cling bins. The emp­ty car­tons will be recy­cled by spe­cial­ist com­pa­ny Alcamare.

Ricar­do Car­ril­lo, Com­mer­cial Direc­tor for Mex­i­co and Cen­tral Amer­i­ca at SIG said: “SIG part­ners with local stake­hold­ers to sup­port col­lec­tion and recy­cling of bev­er­age car­tons around the world. In Mex­i­co, we came up with the idea of a recy­cling cam­paign in a fun park so we could raise aware­ness among young peo­ple, who are the con­sumers of the future. Hav­ing a big brand like Boing! involved will help us get the mes­sage across to even more people.”

Keeping high-quality materials in use

Encour­ag­ing con­sumers to recy­cle bev­er­age car­tons sup­ports the cir­cu­lar econ­o­my by return­ing more mate­ri­als into the val­ue chain to pro­duce new prod­ucts. SIG’s car­tons are made from main­ly renew­able mate­ri­als in the first place so recy­cling them keeps high-qual­i­ty renew­able mate­ri­als in circulation.

Con­tribut­ing to the cir­cu­lar econ­o­my by using renew­able con­tent, opti­mis­ing use of mate­ri­als and pro­mot­ing recy­cling after use is part of the company’s com­mit­ment to go Way Beyond Good by putting more into soci­ety and the envi­ron­ment than it takes out.