Personalized nutrition in implementation 

Now foodRe­gio e.V. invites you to the third edi­tion of NEWTRITION X. in Cologne on Octo­ber 12, 2021. The one-day inno­va­tion sum­mit will take place as a face-to-face and online event and is aimed at deci­sion-mak­ers from the food indus­try, trade and com­merce in the areas of inno­va­tion, cor­po­rate devel­op­ment, nutri­tion, health and well-being. Under the mot­to “Per­son­al­ized Nutri­tion in Imple­men­ta­tion”, the focus of the event is on the prac­ti­cal rel­e­vance of cor­re­spond­ing con­cepts for the food and bev­er­age indus­try. Par­tic­i­pants can expect a var­ied pro­gram with nine pre­sen­ta­tions by well-known speakers.

 As founder of the trend and mar­ket­ing agency BLOOM, keynote speak­er Peter Hes­hof will explore the ques­tion of what con­sumers want in terms of food. In doing so, he will address the most impor­tant nutri­tion trends and their poten­tial for per­son­al­ized nutri­tion. Using his “Zeit­geist Mod­el,” he explains that food trends are no coin­ci­dence, but result from the chang­ing Zeit­geist — that is, the pre­vail­ing men­tal­i­ty in a soci­ety that repeats itself accord­ing to a fixed pat­tern. Today, he said, con­sumers are con­vinced that they are dif­fer­ent, or indi­vid­ual. As a result, the need for cus­tomized and per­son­al­ized solu­tions will con­tin­ue to grow, he said.

“Even for big com­pa­nies, it is not easy to make cus­tomized prod­ucts for mil­lions of con­sumers. But they can make a mil­lion per­son­al­ized rec­om­men­da­tions on which exist­ing prod­ucts are best suit­ed for some­one. Food man­u­fac­tur­ers should there­fore work with rec­og­nized experts in Per­son­al­ized Nutri­tion to inno­vate and future-proof them­selves in this area.”

- Peter Hesho

New startup: innovative food web shop

Sergey Vdovitchenko will present the start-up “My Healthy Food” at the event. The food web­shop is aimed direct­ly at end con­sumers and uses Per­son­al­ized Nutri­tion as its guid­ing prin­ci­ple. The plat­form aims to com­bine the ben­e­fits of func­tion­al ingre­di­ents with Per­son­al­ized Nutri­tion to meet the grow­ing demand for health­i­er food.

Core top­ics include pre­ven­tive health­care, sports nutri­tion and weight man­age­ment. Using an AI-pow­ered approach based on the indi­vid­ual micro­bio­me, the web­shop guides con­sumers on the path to health­i­er food choic­es. Prod­ucts and recipe sug­ges­tions that best suit the per­son­al metab­o­lism are avail­able for selec­tion. In addi­tion, cus­tomers can exchange ideas on the plat­form and share their expe­ri­ences around these prod­ucts. This illus­trates the long-term pur­pose and mis­sion of the project.

The com­pa­ny’s approach is to com­bine the best of “new” and “old” to achieve opti­mal results. For exam­ple, the tra­di­tion­al aspect refers to the use of ancient and rare grain vari­eties and tra­di­tion­al meth­ods such as fer­men­ta­tion, while at the same time using mod­ern tech­nolo­gies such as micro­bio­me and nutrigenome research. The start­up works close­ly with the Good­Mills Group, whose inno­v­a­tive ingre­di­ents are offered in the web­shop but are also avail­able to food man­u­fac­tur­ers and indus­tri­al customers.