Packaging innovation for the vegetable beverage market

SIG recent­ly installed a new com­bidome fill­ing machine at Framp­tons, a com­pa­ny spe­cial­iz­ing in co-pack­ag­ing solu­tions: the first of its kind in the UK. The com­pa­ny will use it, for exam­ple, to sup­port com­pa­nies active in the plant-based drinks sec­tor — such as the start-up Lilk, which will be one of the first in the UK to fill inno­v­a­tive plant-based drinks in SIG’s unique com­bidome car­ton bottle.

Demand for inno­va­tion in the plant-based prod­ucts sec­tor is grow­ing rapid­ly in the UK. Much of the growth is com­ing from young, dynam­ic start-ups, often start­ing with small vol­umes. Work­ing close­ly with the team, they now have the oppor­tu­ni­ty to pack­age their prod­ucts in the car­ton bot­tle and be guid­ed through the entire pro­duc­tion process to bring excit­ing plant-based inno­va­tions to market.

This bot­tle is an eye-catch­er in the plant-based drinks sec­tor. Lilk will launch two plant-based drinks in com­bidome: The Com­mon Blend Oat & Rice and The Lush Blend Oat, Coconut & Quinoa. With Framp­tons as co-pack­er, the com­pa­ny can clear­ly dif­fer­en­ti­ate the new prod­ucts, which are made from seeds and grains, and ensure they stand out in this pack­ag­ing solution.

“We are the first in the UK to offer man­u­fac­tur­ers spe­cial­iz­ing in plant-based drinks, such as Lilk, the oppor­tu­ni­ty to use com­bidome. Both the aes­thet­ics and func­tion­al­i­ty sig­ni­fy inno­va­tion in the car­ton pack­ag­ing sec­tor. The car­ton bot­tle also has a good envi­ron­men­tal foot­print. The two new bev­er­ages imme­di­ate­ly catch the eye and offer con­sumers good attrib­ut­es of a car­ton pack and a bottle.”

- Will Mar­tin, Busi­ness Devel­op­ment Direc­tor and Co-Owner

 

Russ Lisle, Key Account Man­ag­er UK & Ire­land at SIG, says: “Over the past five years, there has been a mas­sive increase in demand for plant-based drinks. The UK is lead­ing the way. More and more con­sumers are switch­ing from tra­di­tion­al dairy prod­ucts. Our part­ner­ship with Framp­tons can offer small­er plant-based drink inno­va­tors the oppor­tu­ni­ty to high­light their new prod­ucts in the mar­ket­place and clear­ly dif­fer­en­ti­ate their prod­ucts from the com­pe­ti­tion with our bottle.”

The new part­ner­ship pro­vides a plat­form in the UK and Irish mar­kets to deliv­er inno­v­a­tive prod­uct and pack­ag­ing solu­tions to meet the ever-chang­ing demands of the markets.