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A start for less plastic
New water range in carton bottle

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Conveying & Filling, Packaging, Labeling & Storage, Food & Beverage
B-Better, an innovative water start-up brand from Unilever’s Future Platform, is launching a range of on-trend water beverages in SIG’s unique combidome carton bottle, offering all the advantages of an aseptic carton pack and all the benefits of a bottle shape – a perfect fit for B-Better.
B-Better, an innovative water start-up brand from Unilever’s Future Platform, is launching a range of on-trend water beverages in SIG’s unique combidome carton bottle, offering all the advantages of an aseptic carton pack and all the benefits of a bottle shape – a perfect fit for B-Better. (Picture: SIG)

B-Better, an innovative water start-up brand from Unilever’s Future Platform, is launching a range of on-trend water beverages in SIG’s unique combidome carton bottle, offering all the advantages of an aseptic carton pack and all the benefits of a bottle shape – a perfect fit for B-Better.

SIG’s carton bottle, fully recyclable and mainly made from FSC-certified paper board, provides the best CO2-performance compared to other packaging solutions. And it gets even better: B-Better is the first company to use combidome with Siganture packaging material, where the polymers are linked to wood-based renewable materials through mass balancing. Added to this is an ultra-thin aluminium foil certified to Aluminium Stewardship Initiative (ASI) standard – another world-first from SIG.

B-Better is a range of 10 on-trend water beverages, including still, flavored and functional, which are enriched with B vitamins. Initial launch of the combidome 750ml carton bottles will be in Belgium, with 1% of revenues going to regional environmental causes.

The decision to use the combidome carton bottle is a major move forward in finding solutions to reduce single-use plastic, even more when it comes with Siganture packaging material with polymers linked to wood-based material.

Hélène Esser, Brand Manager Future Platforms, Co-founder B-Better: “The strong name for our young caring brand says it all – Be good to yourself and better for the planet. It was vital that with combidome we found the most sustainable packaging solution for our water products, not just in its unmatched environmental profile, but also its appeal and convenience for the forward thinkers looking for healthy refreshment. Our messages are clearly conveyed at first sight, mirroring B-Better’s strapline ‘It’s a start for less plastic and a better planet’.”

As well as combidome’s strong environmental credentials, the uniquely convenient carton bottle design also complements the new water brand by immediately standing out on shelf to younger consumers, looking for true innovation to enjoy during their busy daily routine.

With the best features of both a carton pack and a bottle, combidome is the ideal alternative to single-use plastic bottles, guaranteeing exceptional sustainable convenience and differentiation. To make even more of a positive impact on the planet, opting for combidome with Siganture packaging materials, makes the best possible environmental choice.

Martin Herrenbrück, SIG’s President & General Manager, Europe: “Our pioneering cooperation with Unilever’s Future Platform start-up B-Better brand, focuses on our longer terms goals of giving more to society and the environment than we take out and on always acting sustainably and responsibly. Working together we are proud to launch an innovative water range in a game changing packaging solution, that will make a real difference for both consumers and the planet.”

In partnering with the company, Unilever has been provided with product innovation and differentiation as part of SIG’s Value Proposition, which aims to deliver innovative product and packaging solutions that enable businesses to satisfy ever-changing needs.

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Customer engagement
Datalogic delivers frictionless checkout

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Datalogic delivers frictionless checkout

Datalogic is showing retailers how self-shopping delivers frictionless checkout and increases customer engagement!

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News story hub
Standing Up To Covid-19

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SIG has launched a new online story hub, featuring the latest activities and actions the company is taking as part of a global response to the ongoing Covid-19 pandemic. (Picture: SIG)
SIG has launched a new online story hub, featuring the latest activities and actions the company is taking as part of a global response to the ongoing Covid-19 pandemic. (Picture: SIG)

SIG has launched a new online story hub, featuring the latest activities and actions the company is taking as part of a global response to the ongoing Covid-19 pandemic. The story hub is now live at www.sig.biz and will be updated in the coming weeks and months as the company continues to act and respond to the new Covid-19 reality.

Since the start of the Covid-19 outbreak, SIG has been taking decisive action in a number of ways as individuals, communities and a global company. This has included immediate actions to protect its employees and customer supply chains, together with various community projects and donations in the regions it operates.

The new story hub has been designed to gather all these global efforts and initiatives into one easy-to-navigate platform with three main story themes: employee stories, food supply stories, and community stories.

Keeping people safe and secure

With health and safety its highest priority, SIG has been working to protect the health and wellbeing of employees across its plants, offices and facilities. This has included everything from immediately enacting a global pandemic preparedness plan and ensuring all employees adhere to the strictest hygiene guidelines, to working remotely when and where possible as well as organising social distance and online workouts.

“The safety of SIG employees is always our highest priority. Around the world, our local teams and task forces are not only following official guidance from all relevant health authorities. They’re often going above and beyond to protect the health and safety of colleagues throughout our plants, offices and facilities,” said Ian Wood, Chief Supply Chain Officer, and Leader of SIG’s Global Corona Response Team.

Ensuring food stays safe and available

In many countries where it has production facilities, SIG is among the businesses defined as critical infrastructure. This means the company can continue providing essential services to society at a time when reliable food supply is more important than ever. And to keep up with the current demand, SIG has been operating at near full capacity to ensure its customers can deliver a continuous supply of food and beverage products to consumers.

“All over the world, businesses have had to quickly change how they work, adhering to lockdowns and social distancing,” added Wood. “For those providing essential services for society, such as food and beverage companies, this has proved particularly challenging. So, at SIG, we’ve been doing everything we can to keep food supply running as normal.”

Serving communities for the better

During Covid-19, SIG has recognised that its contribution to local communities is more important than ever. As a result, the company has been carrying out and supporting a number of additional community projects. This has included donating face masks to hospitals and medical centres, providing essential food and hygiene items to disadvantaged families, and partnering with producers to deliver food and drink products to frontline healthcare workers.

“At SIG, we know the importance of being part of a community. And now more than ever, we need to continue providing community support where and when we can – from helping our healthcare heroes on the frontline to ensuring children in need receive essential food and aid packages during this time of uncertainty,” said Wood.

Read SIG’s Covid-19 stories at: https://www.sig.biz/en/company/standing-up-to-covid19/

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Axia Best Managed Companies
Multivac receives an award

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Multivac receives the Axia Best Managed Companies Award 2020

Multivac is a winner of the Axia Best Managed Companies Award 2020, a seal of approval that is awarded by Deloitte, WirtschaftsWoche, Credit Suisse and BDI to companies, which are judged to be outstandingly well managed. Christian Traumann, Group President of Multivac, accepted the award yesterday in Munich.

 Medium-sized companies are extremely important to the German economy. The Axia Best Managed Companies Award gives recognition to those medium-sized or family-owned companies based in Germany, which are judged to have exemplary management. The participating companies were able to qualify for the award through a multi-stage process. The evaluation was based on the four core areas of Strategy, Productivity & Innovation, Culture & Commitment, and Finances & Governance. The prize winners were then selected by a jury, consisting of well-known representatives from commerce, science and the media.

“As one of the prize winners, Multivac impressed the judges with its first-class company management – thanks to its great strength of innovation, its long-term strategic aims, and its very strong governance structures. Multivac is therefore not only the benchmark for outstandingly well managed medium-sized companies, it is also emblematic of the future of Germany as a major economic centre,” emphasizes Lutz Meyer, Partner and Head of the Program for Medium-Sized Enterprises at Deloitte.

“We are constantly striving to further optimise our business processes, and to align our range of products and services ever closer to the current requirements of the market and our customers,” said Christian Traumann, Group President of Multivac. “The award is therefore very pleasing as confirmation of our company strategy and the efforts of all our staff.”

Christian Traumann also stated, that a fundamental factor in the company’s success was the wide product range, which is constantly being adapted to the needs of the marketplace, and which extends from individual machines for small handcraft companies to fully automated production lines. These include solutions for a wide spectrum of applications – from food processing and packaging through to medical products and industrial items. The success of Multivac is also founded on the international nature of the company. Thanks to its 87 subsidiaries throughout the world, Multivac is not only able to stay closer to its customers and guarantee shorter delivery times, but also compensate for economic risks in some regions with new opportunities in others. And last but not least, as Christian Traumann summarised in conclusion, the high level of in-house vertical manufacturing also makes a major contribution to the company’s success.

The Axia Best Managed Companies (BMC) Program is a competition organised by Deloitte, WirtschaftsWoche, Credit Suisse and BDI in Germany, and it is a seal of approval for medium-sized companies. The vision is to build up a national and global structure of outstandingly well managed medium-sized companies. A significant and unique feature of the BMC is its international character: it was founded in the 1990’s by Deloitte in Canada, and it has since been introduced successfully in more than 20 countries.

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