New water range in carton bottle

B‑Better, an inno­v­a­tive water start-up brand from Unilever’s Future Plat­form, is launch­ing a range of on-trend water bev­er­ages in SIG’s unique com­bidome car­ton bot­tle, offer­ing all the advan­tages of an asep­tic car­ton pack and all the ben­e­fits of a bot­tle shape – a per­fect fit for B‑Better.

SIG’s car­ton bot­tle, ful­ly recy­clable and main­ly made from FSC-cer­ti­fied paper board, pro­vides the best CO₂-per­for­mance com­pared to oth­er pack­ag­ing solu­tions. And it gets even bet­ter: B‑Better is the first com­pa­ny to use com­bidome with Sigan­ture pack­ag­ing mate­r­i­al, where the poly­mers are linked to wood-based renew­able mate­ri­als through mass bal­anc­ing. Added to this is an ultra-thin alu­mini­um foil cer­ti­fied to Alu­mini­um Stew­ard­ship Ini­tia­tive (ASI) stan­dard – anoth­er world-first from SIG.

B‑Better is a range of 10 on-trend water bev­er­ages, includ­ing still, fla­vored and func­tion­al, which are enriched with B vit­a­mins. Ini­tial launch of the com­bidome 750ml car­ton bot­tles will be in Bel­gium, with 1% of rev­enues going to region­al envi­ron­men­tal causes.

The deci­sion to use the com­bidome car­ton bot­tle is a major move for­ward in find­ing solu­tions to reduce sin­gle-use plas­tic, even more when it comes with Sigan­ture pack­ag­ing mate­r­i­al with poly­mers linked to wood-based material.

Hélène Ess­er, Brand Man­ag­er Future Plat­forms, Co-founder B‑Better: “The strong name for our young car­ing brand says it all – Be good to your­self and bet­ter for the plan­et. It was vital that with com­bidome we found the most sus­tain­able pack­ag­ing solu­tion for our water prod­ucts, not just in its unmatched envi­ron­men­tal pro­file, but also its appeal and con­ve­nience for the for­ward thinkers look­ing for healthy refresh­ment. Our mes­sages are clear­ly con­veyed at first sight, mir­ror­ing B‑Better’s strapline ‘It’s a start for less plas­tic and a bet­ter planet’.”

As well as combidome’s strong envi­ron­men­tal cre­den­tials, the unique­ly con­ve­nient car­ton bot­tle design also com­ple­ments the new water brand by imme­di­ate­ly stand­ing out on shelf to younger con­sumers, look­ing for true inno­va­tion to enjoy dur­ing their busy dai­ly routine.

With the best fea­tures of both a car­ton pack and a bot­tle, com­bidome is the ide­al alter­na­tive to sin­gle-use plas­tic bot­tles, guar­an­tee­ing excep­tion­al sus­tain­able con­ve­nience and dif­fer­en­ti­a­tion. To make even more of a pos­i­tive impact on the plan­et, opt­ing for com­bidome with Sigan­ture pack­ag­ing mate­ri­als, makes the best pos­si­ble envi­ron­men­tal choice.

Mar­tin Her­ren­brück, SIG’s Pres­i­dent & Gen­er­al Man­ag­er, Europe: “Our pio­neer­ing coop­er­a­tion with Unilever’s Future Plat­form start-up B‑Better brand, focus­es on our longer terms goals of giv­ing more to soci­ety and the envi­ron­ment than we take out and on always act­ing sus­tain­ably and respon­si­bly. Work­ing togeth­er we are proud to launch an inno­v­a­tive water range in a game chang­ing pack­ag­ing solu­tion, that will make a real dif­fer­ence for both con­sumers and the planet.”

In part­ner­ing with the com­pa­ny, Unilever has been pro­vid­ed with prod­uct inno­va­tion and dif­fer­en­ti­a­tion as part of SIG’s Val­ue Propo­si­tion, which aims to deliv­er inno­v­a­tive prod­uct and pack­ag­ing solu­tions that enable busi­ness­es to sat­is­fy ever-chang­ing needs.