More communication space on round containers

Phar­ma packs are now used to com­mu­ni­cate much more than just prod­uct infor­ma­tion. Nowa­days, phar­ma­ceu­ti­cal man­u­fac­tur­ers want to use the pack­ag­ing to pro­vide details of clin­i­cal stud­ies, descrip­tions in numer­ous lan­guages and infor­ma­tion regard­ing cor­rect usage. In order to pro­vide them with addi­tion­al space for this pur­pose, the August Fall­er Group has expand­ed its already exten­sive port­fo­lio to include a new prod­uct: the new mul­ti-page book­let wrap-around label for round containers.
It is use­ful for doc­tors, chemists and patients when phar­ma­ceu­ti­cal and health­care prod­uct pack­ag­ing con­tains impor­tant infor­ma­tion. This can range from descrip­tions in mul­ti­ple lan­guages to details of clin­i­cal stud­ies and mar­ket­ing cam­paigns that offer a pur­chase incen­tive for non-pre­scrip­tion prod­ucts. The direct com­mu­ni­ca­tion space pro­vid­ed on small bot­tles and jars is usu­al­ly very lim­it­ed. The August Fall­er Group’s new mul­ti-page book­let wrap-around label sig­nif­i­cant­ly increas­es the space avail­able to phar­ma­ceu­ti­cal man­u­fac­tur­ers. The major ben­e­fit here is that the infor­ma­tion is direct­ly applied to the pri­ma­ry pack­ag­ing or con­tain­er – so it is always at hand.

Wide-ranging possibilities, attractive appearance

The pack­ag­ing spe­cial­ist is able to pro­duce this com­bi­na­tion of label and pack­age insert with any­where from two to 32 pages, accord­ing to cus­tomer needs. It is enclosed in trans­par­ent foil, which pro­tects the label while at the same time giv­ing it a high-qual­i­ty look. What is more, it is pos­si­ble to apply Braille to the top sur­face. The basic label itself is also made of a PP foil, in this case with a white fin­ish. 90 g/m² coat­ed paper is used for the book­let. Vari­able data, such as a 2D data matrix code can also be print­ed on request.

Flexible to apply, easy to open

The phar­ma­ceu­ti­cal expert also offers its cus­tomers attrac­tive solu­tions for the book­let wrap label in terms of appli­ca­tion and open­ing options. It can be applied to round con­tain­ers both as a per­ma­nent attach­ment and in detach­able form. If parts of the label are rel­e­vant to the patient file, these can be made remov­able. In all types, an open­ing tab and a short­ened base label ensure that users of all ages can access the infor­ma­tion conveniently.

For round containers made of glass and plastic

In order to ensure that both small-scale and large-scale man­u­fac­tur­ers in the phar­ma­ceu­ti­cal and health­care indus­try can ben­e­fit from the new solu­tion, the label can be applied man­u­al­ly or by machine to glass or plas­tic con­tain­ers. Mechan­i­cal appli­ca­tion involves the label being affixed direct­ly off the roll with the spine first.