Mondi wins an Award

The glob­al pack­ag­ing and paper group Mon­di received a World Food Inno­va­tion Award 2018 in the “Best Pack­ag­ing Design” cat­e­go­ry. The com­pe­ti­tion – organ­ised for the fourth time by Food­Bev media – recog­nis­es the company’s inno­v­a­tive con­cept for the Pis­ta­chio Dream box. Out of 220 entries from over 20 coun­tries, the pan­el select­ed Mondi’s sub­mis­sion for its increased shelf appeal of dry food prod­ucts at point of sale.
The judges wel­comed the cre­ative think­ing behind the Pis­ta­chio Dream. The cor­ru­gat­ed out­er shell sur­round­ing the nuts’ pri­ma­ry pack­ag­ing enables easy stack­ing on the shelf and con­veys the brand’s pre­mi­um char­ac­ter­is­tics. The pack­ag­ing struc­ture and open­ing mech­a­nism resem­ble the prod­uct itself: by sim­ply pulling the two sides of the box apart, the end-user mim­ics the process of peel­ing off the out­er shell of the pis­ta­chio. Besides facil­i­tat­ing easy man­u­al assem­bly and open­ing, the exte­ri­or walls play an addi­tion­al role – they pro­vide a con­ve­nient recep­ta­cle for the emp­ty pis­ta­chio shells after con­sump­tion. This enhanced func­tion­al­i­ty sup­ports end-user con­ve­nience and boosts brand aware­ness. Com­bined with its intrigu­ing design, the Pis­ta­chio Dream pack­ag­ing posi­tions the prod­uct as a pre­mi­um item on the shelf that grabs con­sumers’ attention.
Armand Schoonbrood, COO Cor­ru­gat­ed Pack­ag­ing at the com­pa­ny, states that “today’s busy lifestyle means that con­sumers demand prod­ucts that make life sim­pler and more com­fort­able while the prod­uct expe­ri­ence, health and envi­ron­men­tal aspects con­tin­u­ous­ly influ­ence pur­chas­ing deci­sions. This con­ve­nience trend is par­tic­u­lar­ly promi­nent in the food sec­tor where the num­ber of prod­ucts on the shelf is con­tin­u­ous­ly ris­ing. Large and small brands com­pete for cus­tomers’ atten­tion. As a result, we aim to devel­op new pack­ag­ing con­cepts that proac­tive­ly meet these needs and help set the scene for a future that stim­u­lates the senses”.