Mondi delivers unique takeaway packaging

Fast-food cul­ture is rapid­ly expand­ing in the Cen­tral Europe and the mar­ket is expect­ed to grow sig­nif­i­cant­ly in the com­ing years. Although the sec­tor is dom­i­nat­ed by big play­ers – like McDonalds’s Corp and Yum! Brands – there are still oppor­tu­ni­ties for growth for small­er outlets.[1] With more and more burg­er places pop­ping up across the region, the small­er start-ups need to find new ways to excite their cus­tomers. Mon­di, an inter­na­tion­al pack­ag­ing and paper pro­duc­er, recent­ly devel­oped an inno­v­a­tive pack­ag­ing solu­tion that sup­ports brand dif­fer­en­ti­a­tion for a new start-up fast-food chain in the Czech Repub­lic – Coun­try Burger.
Estab­lished in 2016, Coun­try Burg­er stands out from the com­pe­ti­tion with its ded­i­ca­tion to prod­uct qual­i­ty, its home-like atmos­phere and cus­tomer-focus. Offer­ing only best-class Irish beef and fresh, local­ly pro­duced food, the start-up rein­vents the approach to “healthy” fast-food eat­ing. In order to strength­en this mes­sage, the own­ers were look­ing for a mod­ern ready-to-go pack­ag­ing solu­tion that would help them dif­fer­en­ti­ate their brand and improve cus­tomers’ expe­ri­ences. With Mondi’s sup­port they man­aged to turn their dream into a real­i­ty by devel­op­ing a mul­ti­pur­pose take­away box devel­oped with 100% recy­clable cor­ru­gat­ed card­board. The inno­v­a­tive “menu-box” includes a com­pact tray with a place for a cup on top, secured by a car­ry­ing handle.
The main ben­e­fits lie in its high­ly func­tion­al con­struc­tion, which is easy to assem­ble and adjust depend­ing on the order (sep­a­rate com­part­ments for ham­burg­er, tor­tilla, chips, drinks, etc.) and is very user-friend­ly. With the new design, cus­tomers can safe­ly car­ry mul­ti­ple items and enjoy them on-the-go, while appre­ci­at­ing the unique and eye-catch­ing design. This ful­ly recy­clable take­away con­cept was suc­cess­ful­ly launched in Octo­ber 2016 and gained very pos­i­tive mar­ket reac­tion. “Pack­ag­ing was the key ele­ment to our brand­ing and we want­ed to make sure it trans­ferred our val­ues cor­rect­ly. By using brown rigid cor­ru­gat­ed card­board, we man­aged to cre­ate a ‘coun­try-look’ which goes well with the style of our burg­ers and stands out among the com­pe­ti­tion. Look­ing at the excel­lent cus­tomer reviews, we believe we have achieved our goal,” com­ment­ed Lukáš Kánin­ský, man­ag­ing direc­tor at Coun­try Burger.
Ladislav Kneisl, Prod­uct Inno­va­tion Man­ag­er at Mon­di Bupak, added:

“The menu-box pack­ag­ing con­cept devel­oped for Coun­try Burg­er is unique for its sus­tain­able char­ac­ter, end-user con­ve­nience and for­mat flex­i­bil­i­ty. The cus­tomer was delight­ed with its brand­ing poten­tial and mul­ti-func­tion­al­i­ty, while con­sumers appre­ci­at­ed the smart design and ease of use. For us at Mon­di, it is impor­tant to show how smart cor­ru­gat­ed pack­ag­ing can suc­cess­ful­ly boost busi­ness growth, deliv­er­ing ben­e­fits to both the envi­ron­ment and consumers.”