Larraioz Elektronika responsible for the development of the Iberian robotics market

With the launch of the new Iber­ian HUB.Kawasaki Robot­ics EMEA strength­ens its Euro­pean net­work. The strate­gic agree­ment between Kawasa­ki Robot­ics and Lar­raioz Elek­tron­i­ka is valid from July 1, 2021. Lar­raioz Elek­tron­i­ka has been a part­ner and dis­trib­u­tor of the inter­na­tion­al robot­ics man­u­fac­tur­er since 2015 — the new coop­er­a­tion marks the next phase in the expan­sion of the robot­ics mar­ket on the Iber­ian Penin­su­la. As Kawasa­ki Robot­ics Iber­ian HUB, the Span­ish part­ner will be respon­si­ble for the devel­op­ment of sales, mar­ket­ing and the region­al part­ner net­work in Spain and Portugal.

Sec­ond stage of reor­ga­ni­za­tion of Kawasa­ki Robot­ics’ EMEA structure.
Fol­low­ing the suc­cess­ful estab­lish­ment of the Cen­tral & East­ern Europe HUB, which has been oper­at­ing out of Poland since 2020, the launch of the Iber­ian HUB is the next step in the reor­ga­ni­za­tion of the Kawasa­ki Robot­ics net­work across the EMEA region.

“The HUB struc­ture pro­vides our part­ners with more auton­o­my and agili­ty, allow­ing them to meet the indi­vid­ual needs of the local indus­try. While we pro­vide them with our full sup­port, they can lever­age their exper­tise and knowl­edge of the region­al mar­kets to take the devel­op­ment of their mar­kets to the next lev­el. After more than 6 years of suc­cess­ful col­lab­o­ra­tion, this com­pa­ny was the log­i­cal choice to become our new Iber­ian HUB.”

- Ken­ji Ban­do, Pres­i­dent of Kawasa­ki Robot­ics EMEA

Increasing automation demand in the region is precisely served

From the north of Spain, the com­pa­ny has been a strong automa­tion solu­tions provider and the most trust­ed part­ner for robot­ics sys­tem inte­gra­tors for more than 30 years. “We great­ly appre­ci­ate the trust Kawasa­ki Robot­ics has placed in us, not only to rep­re­sent the glob­al­ly estab­lished brand in the Iber­ian mar­ket, but also to strate­gi­cal­ly devel­op the robot­ics busi­ness in all the coun­tries of the region. The robot­ics sec­tor, espe­cial­ly in Spain and Por­tu­gal, and the automa­tion needs of region­al com­pa­nies are grow­ing rapid­ly — the Iber­ian HUB offers the high-end prod­ucts, strong net­work and exten­sive know-how to serve exact­ly these needs,” says Xabier Itur­ralde Usabi­a­ga, Gen­er­al Coordinator.