Green & Gold Macadamias (G&G) and AIM listed Camellia Group Plc announced their strategic macadamia marketing partnership. This adds to G&G’s extensive processor and producer partner network in key growing territories including Australia, South Africa, Kenya, Malawi and Brazil. Both organisations take a long view of the macadamia market: continued growth in supply, together with changing consumer demands, means planning for the future central to philosophy.
“We are delighted that Camellia has taken the decision to market their macadamia brand, Maclands through G&G. The addition of their produce now makes us responsible for selling 20% of the globe’s kernel crop in all markets around the world. Quality predicates who we do business with, and Camellia represents a trusted partner in this regard. Guaranteed increase in quality supply creates the opportunity to scale vertically into new product markets and horizontally into new geographies.”
Brian Loader, CEO, G&G
A unique aspect to this sector is the parallel rise of both supply and demand for product. Consumer trends around plant based and healthy eating are growing: and they are here to stay. Additionally, today’s customer is discerning and sensitive to sustainable, ethical and traceable food production. Global supply of macadamias has increased over 50% in the last 5 years to 210,000 tonnes in-shell. According to the International Nut Council, the crop is projected to double again by 2023. G&G’s focus is to innovate in how and where this future supply is absorbed into market.
Macadamias, currently predominantly consumed as a snack, hold a premium perception. Prospectively G&G is carving the way for new products in a variety of sweet and savoury foods like butters, milks, cheese and yoghurts to biscuits and ice cream, amongst others. Unilever’s Magnum ice cream brand has recently launched a macadamia ice cream in Australia, Indonesia and Thailand, using G&G’s macadamias. Investment into infrastructure to support these future market changes is ongoing. The nut’s oil is also of interest to the food, cosmetic and health industry.
“G&G is specialist in what they do: a highly professional macadamia marketing company with a large network of reputable producers and an established, strategic customer base, in a variety of segments around the globe. The organisation also has cultivated longstanding direct relationships key customers and leading retailers. This market diversification, together with our aligned vision for value add and vertical integration, places G&G in a strong marketing position for years to come. This partnership allows us to be well placed to market our growth in product over the next ten years.” says Graham Mclean, Managing Director of Agriculture, Camellia.
Camellia has long-standing macadamia operations that started in Malawi in the 1980’s. Over the years the Group has invested in orchard growth and processing infrastructure. Its reach extends, in varying stages of maturity, across 1400 hectares in Malawi, 1100 hectares in South Africa and currently 1000 hectares in Kenya, with plans to increase Kenyan orchards to 1500 hectares over the next ten years. This makes Camellia one of the world’s largest macadamia producers.
Food and Beverage Alliance’s trans fat pledge
The International Food and Beverage Alliance’s (IFBA) has pledged to phase out industrially-processed trans-fat from the global food supply by 2023. The commitment sets an interesting precedent with regards to how other ‘food villains’ are tackled in processed foods, says GlobalData, a leading data and analytics company.
IFBA comprises 12 food and beverage powerhouses including The Coca-Cola Company, McDonald’s, Nestle and Unilever. The pledge comes a year after the World Health Organization (WHO) launched an initiative to provide guidance for all countries on how to remove artificial trans fats from their foods, with a view to eradicating the ingredient worldwide by 2023.
WHO has singled out industrially-produced trans fats as the cause of over 500,000 deaths from coronary heart disease globally each year, and its elimination from the food supply represents a simple and effective way to save lives.
While trans fats are unmistakably linked to a range of harmful outcomes, it is by far the only contributor to dietary-related health problems. As the health impacts of other ingredients such as salt, sugar and saturated fats are increasingly scrutinized, it will be interesting to see how WHO implements similar commitments and, more significantly, how the food and drink giants respond.
“It is far easier for brands to employ other health-promoting initiatives such as portion control, clear nutritional information and responsible marketing. However, enacting changes with regards to product ingredients and formulation is an entirely different undertaking. This trans fat pledge may represent a ‘slippery slope’ that brands will need to navigate if WHO continues to crack down on renowned food villains.”
Katrina Diamonon, Consumer Insights Analyst at GlobalData
New system solution
Sustainable MAP packaging
Gea presented a new combined solution for sustainable food packaging at IFFA 2019 in Frankfurt. The new packaging law, which came into force in Germany on January 1, 2019, requires significantly higher recycling rates for plastic packaging and will have far-reaching consequences for industry. Together with partner companies, Gea developed an ecological carton/film composite solution, known as FoodTray. The two components, which are assembled on a Gea thermoforming packaging machine, can be easily separated later by the consumer in a single motion.
Supplying a growing world population with fresh food only works with the support of safe and secure packaging. The challenge is the consumption of resources, which is constantly rising and yet must be minimized. The German packaging law stipulates recycling quotas which, for example, requires 63 percent for plastics by 2022. “The question is what the packaging industry can do to meet these requirements and how it can ultimately replace plastic,” says Hans-Günter Donges, who is responsible for overarching developments in process technology at Gea.
Bundled know-how for greater efficiency and sustainability
As a result, food manufacturers are making challenging demands on machine technology. The company has offered a proven alternative to pure plastic packaging for years with a carton/film composite solution, which has now been further adapted to market requirements and guarantees maximum flexibility. Initially, the concept focused on creating a tray from corrugated board that could also meet the requirements of modern food packaging. Thanks to the cooperation with diverse specialists from the corrugated cardboard, film and mechanical engineering sectors, including the Roba Group, Schur Flexibles Germany and Van de Velde Packaging, the requirements could now be met. FoodTray is a system packaging that combines the criteria of product claim, haptics, safety, sustainability and industrial production processes.
Composite packaging solution, yet still separable
FoodTray is a packaging solution made from the basic materials: corrugated cardboard and film. Corrugated cardboard is the most widely used packaging material worldwide and is made almost entirely of natural raw or recycled material. The film provides an outstanding barrier, helping extend food shelf life.
The FoodTray system consists of corrugated cardboard carton with film on the inside, combining the advantages of both cardboard and plastic. “We’ve reduced film content by up to 70 percent,” explains Donges. “At FoodTray, fossil-based raw materials are replaced with fibers from renewable raw materials; the recycled content is more than 80 percent. At the same time, we make no compromises in terms of stability. Likewise, the cardboard and film can be easily separated and recycled by the consumer.”
The film is thermoformed and sealed directly to the inside of the corrugated cardboard box. After this, the customerspecific packaging process can take place. “The investment costs are low and the result is ecologically sustainable packaging,” summarizes Donges. MAP packaging heights range from 20 to 60 mm and skin versions up to 20 mm, with corrugated cardboard used on the outer box.
The brand information can be printed over the entire surface, enables high-quality product presentation and meets increasing product labeling demands. Likewise, companies have the opportunity to demonstrate their commitment to using resources more mindfully by investing in this sustainable solution. “At our production site in Wallau, Germany, we have put a sample system into operation where diverse customer-specific solutions can be tested,” concludes Donges invitingly.
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Packaging System for Palletised Organic Products
The Beumer stretch hood A packages organic foods on different sized pallets in Ascheberg, a town in North Rhine-Westphalia, not far from our headquarters in Beckum. The client Davert supplies major customers like supermarkets, but also delivers to end customers directly. From cereal to muesli and chia seeds: the Beumer stretch hood A packages the bags and bundles of food efficiently and safely. Once the picked pallets are covered with stretch film, they are transported to high-bay storage or to shipping where they are driven on trucks to the customer’s site.