Data and market insights for the pharmaceutical industry

The phar­ma­ceu­ti­cal mar­ket is cur­rent­ly under­go­ing mas­sive changes and online busi­ness is play­ing an increas­ing­ly impor­tant role for many man­u­fac­tur­ers. In order to make the right deci­sions and max­imise sales, a reli­able data­base is the most impor­tant basis. The start-up Maven360 now offers an inde­pen­dent plat­form for spe­cif­ic e‑commerce data and mar­ket insights in the phar­ma­ceu­ti­cal indus­try. It eval­u­ates data on avail­abil­i­ty, prices, vis­i­bil­i­ty and rat­ings of over 60,000 OTC prod­ucts in all rel­e­vant online phar­ma­cies sev­er­al times a day. This includes real-time infor­ma­tion on around 670,000 prices and more than 1.5 mil­lion search items.

Full transparency on visibility, availability and prices

Maven360 is a pow­er­ful tool­box that makes it much eas­i­er for sales and mar­ket­ing staff to recog­nise con­nec­tions and depen­den­cies around their prod­ucts in the online chan­nel. All details are clear­ly avail­able via an indi­vid­u­alised dash­board. Those respon­si­ble can see at a glance, for exam­ple, in which online phar­ma­cies, at which prices and with which posi­tion­ing their own prod­ucts are offered. His­tor­i­cal data on price devel­op­ments and avail­abil­i­ty can also be accessed at any time. This cre­ates com­plete trans­paren­cy regard­ing the vis­i­bil­i­ty and posi­tion­ing not only of one’s own prod­uct port­fo­lio, but also with regard to the com­pe­ti­tion. This makes it clear where there may be a need for action. At the same time, mar­ket­ing mea­sures and adver­tis­ing cost sub­si­dies (WKZ) for indi­vid­ual prod­ucts can be con­trolled in a par­tic­u­lar­ly tar­get­ed and effi­cient man­ner. The strength­en­ing of the respec­tive brands and prod­ucts as well as the data-sup­port­ed pric­ing also ben­e­fit the busi­ness in the on-site pharmacies.

20 years of marketing and e‑commerce experience

Founder Andreas Pucko comes from the busi­ness intel­li­gence spe­cial­ist Smile BI, where he was Head of Prod­uct Man­age­ment and respon­si­ble for prod­uct and tech­nol­o­gy. His oth­er posi­tions include the health infor­ma­tion provider Else­vi­er Health Sci­ence. As Direc­tor Mar­ket­ing and eCom­merce, Pucko was respon­si­ble for increas­ing sales in the online sales chan­nels. He also played a lead­ing role in set­ting up the phar­ma­ceu­ti­cal con­tent mar­ket­ing area for the doc­tors’ com­mu­ni­ty col­iquio. The e‑commerce spe­cial­ist has around 20 years of expe­ri­ence in build­ing inter­net appli­ca­tions with a focus on search engine opti­mi­sa­tion (SEO) and data.

“The Coro­na pan­dem­ic in par­tic­u­lar is cur­rent­ly ensur­ing that dis­tri­b­u­tion struc­tures in the phar­ma­ceu­ti­cal trade are chang­ing at an even faster pace. Maven360 sup­ports man­u­fac­tur­ers in opti­mis­ing the vis­i­bil­i­ty of their brands in online phar­ma­cies, mon­i­tor­ing price lev­els at all times and max­imis­ing avail­abil­i­ty. The tool­box enables intel­li­gent mar­ket­ing deci­sions, cre­at­ing the basis for con­tin­ued suc­cess in the online channel.”

- Andreas Pucko, Man­ag­ing Director

 

The plat­form can be tai­lored to indi­vid­ual needs through mod­ules such as “Avail­abil­i­ty”, “Pric­ing”, “Man­age­ment Dash­board”, “Vis­i­bil­i­ty”, and “Con­tent”. Long con­tract peri­ods are delib­er­ate­ly avoid­ed so that Maven360 can be used flex­i­bly as a cloud solu­tion with­out a long-term commitment.