A sustainable choice for responsible consumers

To help achieve its goal of becom­ing the UK’s low­est car­bon foot­print drinks brand by 2022, start-up Drinks³ (Drinks Cubed) has launched its new pre­mi­um min­er­al water in SIG’s unique com­bidome car­ton bot­tle with Sig­na­ture pack­ag­ing material.

Water³ (Water Cubed) is a pure min­er­al water prod­uct sourced from the val­leys of Low­er Sax­ony in Ger­many. The water is pack­aged in SIG’s car­ton bot­tle com­bidome, which com­bines the best fea­tures of a car­ton pack with the best fea­tures of a bot­tle, is ful­ly recy­clable, pri­mar­i­ly made from FSC-cer­ti­fied paper­board, and pro­vides the best CO₂ per­for­mance com­pared to oth­er bev­er­age pack­ag­ing solu­tions on the mar­ket. Water³ is there­fore a fan­tas­tic alter­na­tive to what would usu­al­ly be plas­tic packaging.

Water³ also uses SIG’s Sig­na­ture pack­ag­ing mate­r­i­al, mean­ing most of the used poly­mers are linked to wood-based renew­able mate­ri­als through a process called mass bal­anc­ing. Added to this is an ultra-thin alu­mini­um foil cer­ti­fied to the Alu­mini­um Stew­ard­ship Ini­tia­tive (ASI) standard.

Drinks³ aims to low­er its car­bon foot­print through using plant-based and respon­si­ble mate­ri­als that gen­er­ate sig­nif­i­cant­ly less CO₂ than oth­er bev­er­age pack­ag­ing, and by sup­port­ing effi­cient trans­port and dis­tri­b­u­tion to reduce emis­sions even fur­ther. The brand also plans to help reduce the use of sin­gle-use plas­tics by active­ly encour­ag­ing con­sumers to choose prod­ucts with pack­ag­ing offer­ing envi­ron­men­tal ben­e­fits and to recy­cle them.

“At Drinks³ we know that con­sumers around the world are seek­ing more nat­ur­al and eth­i­cal­ly-pro­duced prod­ucts, which is why we believe in pro­vid­ing prod­ucts that are good for the mind, body and plan­et,” said Ravin­der Sand­hu, Co-Founder at Drinks³. “Choos­ing the car­ton bot­tle for our new Water³ there­fore was a nat­ur­al choice – offer­ing con­sumers respon­si­ble prod­uct pack­ag­ing that’s inno­v­a­tive with­in the pre­mi­um min­er­al water market.”

Through SIG’s com­bidome with Sig­na­ture pack­ag­ing mate­r­i­al, Drinks³ is cater­ing to the demands of mod­ern eco-con­scious con­sumers while offer­ing a high lev­el of con­ve­nience and dif­fer­en­ti­a­tion. The unique car­ton bot­tle enables the prod­uct to stand out on retail shelves while guar­an­tee­ing a smooth pour­ing action and mak­ing drink­ing straight out of the car­ton easy. Togeth­er, these pack­ag­ing prop­er­ties are an ide­al fit for the grow­ing water and near-water trend with con­sumers seek­ing tasty and healthy refresh­ment even when on the move.

“Work­ing togeth­er with Drinks³ , we are proud to launch an inno­v­a­tive water prod­uct in a sus­tain­ably-dri­ven pack­ag­ing solu­tion that will make a real dif­fer­ence for both con­sumers and the plan­et,” said Nor­man Gierow, Head of Mar­ket­ing Europe at SIG. “Our coop­er­a­tion with start-up brand Drinks³ sup­ports our longer terms goals of giv­ing more to soci­ety and the envi­ron­ment than we take out, and always act­ing sus­tain­ably and responsibly.”

In part­ner­ing with SIG, Drinks³ is lever­ag­ing the poten­tial of SIG’s Prod­uct Inno­va­tion and Dif­fer­en­ti­a­tion plat­form – a dri­ve to deliv­er inno­v­a­tive prod­uct and pack­ag­ing solu­tions that enable busi­ness­es to sat­is­fy ever-chang­ing needs.