For more than 40 years, E+E Elektronik has stood for innovative products, cooperative relationships and sustainable action. Today, the Austrian sensor manufacturer is one of the world’s leading suppliers of sensors for a wide range of measured variables. As a visible sign of its continuous development and advancing internationalization, the company now presents itself with a fresh corporate design.
Concise logo, clear message
When modernizing the brand appearance, care was taken to continue central core elements of the previous image. The new logo was reduced to the essential components. The familiar green “E+E” and the claim “your partner in sensor technology” are retained and move into focus. With its core message, the company, which now has more than 400 employees, underscores its commitment to long-term partnerships with its customers, sales partners and suppliers.
“With our promise ‘your partner in sensor technology’, we focus equally on our customers, business partners and employees. We live partnership at eye level.”
- Heinz Kindlhofer and Wolfgang Timelthaler, Managing Directors
Consistently to the new appearance
The worldwide changeover of internal and external communication media and channels to the new corporate identity is being carried out gradually and with a view to conserving resources. In addition to its headquarters in Engerwitzdorf, the company now has six branches around the globe. The aim of the new branding is to create a consistent, clear and internationally comprehensible brand image.
“With our new image, we present ourselves in a modern way, with clear lines and a high recognition value. Over the years, we have continued to develop and expand our global presence. Now is the right time for us to use our new corporate design to emphasize our brand promise even more strongly to the outside world and make it more visible,” says the management.