Natural color provider “Oterra” now announced its partnership with food futurist Dr. Morgaine Gaye. As part of this partnership, the Food Trends of the Future webinar will take place on November 30, where Dr. Gaye will share her calculated predictions on key food and color trends. The company is excited to be leading the way for color companies by leveraging the expertise of futurists to predict trends.
“Traditional trend forecasting in our industry tends to focus on the immediate future, such as color of the year, but we know that it’s not enough for companies to think short-term if they want to innovate and stay ahead of the competition. That’s why we entered into this partnership with Dr. Gaye, to give our customers and the industry a chance to look into a real crystal ball.”
- Mary Bentley, Chief Commercial Officer
For Dr. Gaye, this partnership provides the opportunity to offer the most forward-thinking solutions to its customers. “We live in unprecedented times, and our demands have changed dramatically in recent years. We need a new roadmap for the uncertain future we live in, and I look forward to working with Oterra to provide new and exciting insights into the world of future trends to inspire innovation and creativity,” said Dr. Gaye.
Her career spans more than a decade and she has worked with global brands such as Mondelez, Mars, Unilever and Nestle to provide thought-provoking insights into the future of food and eating from a social and cultural perspective. She is also a sought-after media spokesperson, having appeared on numerous television programs such as BBC World News and Sunday Brunch, as well as radio programs from BBC and Five Live to NPR, and is frequently quoted in prominent media outlets.
