Merck, a science and technology company, presented its strategy to secure the future prospects of Performance Materials. The business sector comprises the specialty chemicals business and supplies solutions for displays, computer chips and surfaces of every kind. After 2019, the company expects Performance Materials to resume earnings growth.
“With ‘Bright Future’ we have implemented a transformation program designed to put Performance Materials back on a growth track. We want to further expand our position as a leading supplier of solutions for the electronics industry. To do so, we will align ourselves even more closely with the needs of this key market of the future and drive market-oriented innovations forward,”
said Kai Beckmann, CEO of Performance Materials and Member of the Executive Board of the company.
Performance Materials serves attractive growth markets in the electronics, automotive and cosmetics industries. Particularly the electronics sector is benefiting from megatrends such as digitalization, mobility and urbanization, supplies a wide variety of end-user markets and is thus more stable and less susceptible to industry cycles. The company is also working to establish sustainable success out of the positive trend seen in the growth market of China in recent months. The firm opened an OLED technology center in Shanghai in June.
Over the past year, Performance Materials has replaced almost its entire leadership team and organized itself into the three business units Display Solutions, Semiconductor Solutions and Surface Solutions. An integrated research and development team is steering the entire innovation process, thereby ensuring the efficient deployment of resources. To strengthen its technological leadership in the various markets and to secure long-term growth, Performance Materials will continue to invest heavily in innovations. New business fields and innovations such as liquid crystal windows offer additional growth potential.
